Why Small Business Needs Social Media?

Are you a small business owner, entrepreneur, service provider, executive or professional?

How are you marketing your small business on one or more of these key social media networks?

The Key Benefits of Social Media, according to Social Media Examiner, include:

• Gaining more Exposure (for your business on the web)
• Increasing Traffic (to your website and your services)  
• Providing Marketplace Insight (to your customers)
• Generating Warm Leads (for your sales)
• Developing Loyal Fans (and growing your brand)
• Improving Search Engine Ranking or SEO rank
• Establishing & Growing New Business Partnerships
• Reducing Marketing Expenses (when you promote & share)
• Providing Customer Service and Support (and Feedback) 
• Growing and Improving Sales with New Customers (i.e. the Topline)  

 According to Jeff Bullas of Business 2 community:

• Facebook is now part of most people’s web lives, Twitter is where a lot of people are reading the breaking news and if you want to be entertained then just dial into YouTube.
• Despite it’s minimal mind share, media profile and awareness Google+ has woven its way into our consciousness and is now the second largest social network.
• Finally, LinkedIn has become the world's largest professional network.

What are the factors driving the growth of social media?

According to a Global Web Index study the two key drivers are:

• Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
• Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

Who uses social media and where? According to Pew Internet, here are the recent trends:

• Facebook: 67% use Facebook; the biggest users are young women, ages 18-29.
• Twitter: 16% use Twitter; the biggest users are also ages 18-29, live in an urban area and tend to be African-American.
• Pinterest: 15% use Pinterest; users tend to be white adult women under 50 with some college education.
• Instagram: 13% use Instagram; again, it’s popular with young adults ages 18-29, but Instagram tends to be used the most by African-Americans, Latinos, and women who live in an urban area.
• Tumblr: The smallest user base (with 6%) is used mostly by those ages 18-29. 

Have you heard about USA's leading small business social network oGoing?

• oGoing provides small business owners and entrepreneurs powerful web social media marketing platform that promotes the business, attracts new customers, boosts online visibility, improves website traffic and accelerates sales.
• Did you know that most business owners spend 4 to 6 hours a week managing social media (although they could be using that time running their business)?
• According to Manta, at least 25% of new customers can be acquired using social media
• Further, marketing programs are 63% more effective when combined with social media

Join oGoing today, and jumpstart your social media marketing, get warm leads, and grow your small business!

If your small business needs a social media marketing boost, continuous exposure and visibility, check out oGoing Pro service for only $39 monthly. oGoing Pro

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