Creativity is the Key to Innovation

"It's (Creativity) a grossly underrated skill," observed Gene Lindman, who heads EP&M International, a marketing company in Albany.
"Having people who can think and create is super-important to us."

"Successful businesses get it," said Chris Marblo, director of the Arts Center of the Capital Region in Troy. "They realize without a doubt creative thinking is important."

Bottomline:

What do you think? Do you believe creativity is super-important for innovation and beyond? Over 1,500 CEOs according to IBM study believe that creativity was more important "than rigor, management discipline, integrity or even vision" if companies are to succeed in an increasingly complex global economy.

Learn more about creativity and innovation

Reference: Key to innovation

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