Why Collaboration is Mandatory for Startup Entrepreneurs

Startup Entrepreneurs work extremely hard to make amazing products and services. Many times, they are so deadly focused on creating that great product that they forget about the power of collaboration that can expand their market, grow their brand, open new doors, attract new customers, recruit new employees, find investors and much more.

Collaboration isn't just essential to Startup Success, it's mandatory. Without the right partners, many startups stall and their growth flounders.

How do you find the right strategic partners who can help accelerate your startup growth?

1. Change your Thinking. You cannot do it alone. It's OK to ask for help. Asking for help or support is not a sign of weakness. It shows you are passionate about your business. It shows you care. It shows you want to get to the next level.

2. Create a List. Your collaborators are everywhere. You just need to fnd them. Create a list of potential partners and collaborators who belong to local SBDC, Score, SBA, Chambers, Associations, Accelerators, Incubators, Churches, Temples, Colleges, PTA, Non-profits, Banks and more.

3. Get a Whiteboard. List your collaborators on a whiteboard or blackboard. Put their name, title, contact info, and most importantly, what help you need from each one, and by when. This would keep you focused on the end result.

4. Make the Connection. Start with an email. But don't stop there. Schedule a meeting over coffee or tea and pick up the tab. Get to know your partners. Probe them on how they can help you. Put your stated goals in writing. This shows that you are serious. Share with them how you will return the favor when the time's right. Connect with them on LinkedIn, Google+, Twitter, Facebook and oGoing.

5. Follow up Diligently. Don't assume that your partners will deliver. You have to stay on top of them, and ask them about where they are. Everyone's busy, and people tend to forget. Meet them again. Don't stop until you are able to accomplish your set goals with your partner. Thank them many times.

There is a huge correlation between entrepreneurs who collaborate well and their ultimate success. The odds of your startup failing are very high - 9 out of 10 startups eventually die. How do you change these odds in your favor? Through frequent collaboration.

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