Interactive Marketing; Utilizing Technology for The New Generation of Consumers
Interactivity in media today connects to the online flow of information. Advantages to the people in need of the technology platform but it is also a disadvantages for those business people who are still relying to the old technological approach. Interactive marketing communication has several options depending upon the need and type of the company and the product specifically.
Websites for example are the latest interactive marketing platform were customers can interact and put their comments in real time. Search ads on the other hand is a paid site using pay-per-click system to advertise and gain profit from the advertising company based from the product that will emerge as pop-ups. Another system in the internet is the display ads inside a given website using banners and display ads.
Though the email system is having the problem of non-responsive customers due to unwanted spams, still many companies of today are using emails specifically those detailed high technology products used by B2B business.
Finally, Mobile marketing using special applications is the new trend of today for mobile marketing and real time market interaction using social media for example.
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