The Evolution of Marketing in the Age of Google
After the services of google given to the different segments of SMEs around the world, google services becomes the necessity as to how every entrepreneur manage their business communication through their websites and social media networks. The known useful platform of google that many are taking advantage is the google analytics.
Google analytics will allow every business operator to monitor in real time the streaming traffic of customers online were by a business operator can determine the location of customers and the volume of visiting customers online. In this concept, product quality presented online will allow remote business locations to participate in the world marketing competition. On the contrary, customer has also the wide opportunity to select the right and affordable product across the internet.
On another thought, the competition today inside the net is not the actual selling but rather the search engine result priority. If your company link is in the priority result from the given key words then your company link has the upper hand in reaching the online customers. Many law suits today link to the case as to how the search engine priorities the listed websites for search results. Other programmers innovatively use the back door to create the right passage and take the opportunity in prioritizing their web business link. Marketing in the age of google is a new evolution for every SME marketing to consider. If your company is unsearchable then you are considered as a store without customers. Think about it….
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