Cruz campaign doubles down in Illinois, Missouri, Ohio and North Carolina
By Katie Glueck
Politico
March 14, 2016
PEORIA, Ill. — Ted Cruz's campaign is infusing half a million dollars into television and digital ad buys slated to run in Ohio, Illinois, Missouri and North Carolina ahead of the contests in those states on Tuesday as the Texas senator seeks to become the GOP’s lone alternative to Donald Trump.
A total of $400,000 will go into running additional preexisting television ads in those states — both positive and negative spots — and another $100,000 will be invested in digital buys there.
The influx of resources in those states signals that the Cruz campaign sees opportunities to close the gap with Trump in Illinois, Missouri and North Carolina — three states that award delegates proportionally.
The investment in Ohio — expected to be Cruz’s biggest additional outlay — could indicate that his campaign sees an opportunity to land a stronger-than-expected finish in that winner-take-all state, where Trump and Ohio Gov. John Kasich currently hold strong leads. Cruz last campaigned there on Sunday night in Columbus.
Florida, however, is not included on Cruz's list of states receiving new expenditures ahead of Tuesday. Cruz has competed in that winner-take-all state, spending several days there last week, but Trump looks dominant there while Marco Rubio fights for his political life in his home state.
Cruz has been seeking to pad his delegate count as he argues that as the candidate with the second-most delegates in the race, he is best positioned to take on Trump, who currently leads him by 90 delegates. Trump has 460 of the 1,237 delegates needed to secure the nomination.
Cruz spent Monday campaigning across Illinois, planning to hit five stops as he aims to run up his delegate total across the state, which awards 69 delegates to the Republican National Convention in July. He hit one stop in suburban Chicago, one in the northern part of the state, and then was slated to make three stops through the more conservative downstate region on Monday night.
“It’s all about acquiring delegates in an effort to defeat Donald Trump,” communications director Alice Stewart said of the ads. “We are identifying areas where we see a need to target our message."
Politico
March 14, 2016
PEORIA, Ill. — Ted Cruz's campaign is infusing half a million dollars into television and digital ad buys slated to run in Ohio, Illinois, Missouri and North Carolina ahead of the contests in those states on Tuesday as the Texas senator seeks to become the GOP’s lone alternative to Donald Trump.
A total of $400,000 will go into running additional preexisting television ads in those states — both positive and negative spots — and another $100,000 will be invested in digital buys there.
The influx of resources in those states signals that the Cruz campaign sees opportunities to close the gap with Trump in Illinois, Missouri and North Carolina — three states that award delegates proportionally.
The investment in Ohio — expected to be Cruz’s biggest additional outlay — could indicate that his campaign sees an opportunity to land a stronger-than-expected finish in that winner-take-all state, where Trump and Ohio Gov. John Kasich currently hold strong leads. Cruz last campaigned there on Sunday night in Columbus.
Florida, however, is not included on Cruz's list of states receiving new expenditures ahead of Tuesday. Cruz has competed in that winner-take-all state, spending several days there last week, but Trump looks dominant there while Marco Rubio fights for his political life in his home state.
Cruz has been seeking to pad his delegate count as he argues that as the candidate with the second-most delegates in the race, he is best positioned to take on Trump, who currently leads him by 90 delegates. Trump has 460 of the 1,237 delegates needed to secure the nomination.
Cruz spent Monday campaigning across Illinois, planning to hit five stops as he aims to run up his delegate total across the state, which awards 69 delegates to the Republican National Convention in July. He hit one stop in suburban Chicago, one in the northern part of the state, and then was slated to make three stops through the more conservative downstate region on Monday night.
“It’s all about acquiring delegates in an effort to defeat Donald Trump,” communications director Alice Stewart said of the ads. “We are identifying areas where we see a need to target our message."
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