Scientific Behavioral Analysis and Psychology used in Business Marketing and Intelligence

As the variety of companies and products across the globe is now crisscrossing along the International supply chain and the stiffness of competition in the International market is now inevitable, business companies and conglomerates are now utilizing more business intelligence technique from the new academic research findings specifically from the Psychology and Behavioral Science. Most concepts of today that is used in the actual market strategy and policy are from the pattern and concepts of human psychology and behavior.  Given that humans in general are the end recipients of the business products in the market, it is but sensible that a deeper integration of marketing science and human behavior science and the given theories are useful in the future of business as a whole.

Consumer behavior is already a term commonly used in business and marketing since the birth of scientific management.  Fayol, Herzberg, & Drucker are the famous example icons in business, management, and human behavior that even today most academic business researchers are still using their fundamental theories to create the fundamental conceptual framework in any modern research findings.  In contrast, since behavior of humans will differ according to demographics the possibility of theory gaps created by the icons of management will not be effective if the behavioral technique will be used in another demographic.  Having said that, neo scientist and researchers in Marketing Science are trying to widen their scope of research program across Europe, Euro Asia, Asia, & the continent of Africa were by cultural diversity of the actual market is unique that to some given local markets given the above continents can’t be scientifically analyzed in terms of business strategy using the classic concepts of Management and human behavior and Psychology.  Given the fact that in Asia specifically, using Psychology and the practice of Psychology is still a Taboo to the general public knowing that the science and teachings of Human Psychology is some kind of unacceptable to the norms and cultural practices of most Asian natives and migrants as a whole.  But with the multinational companies who are operating their business in Asia and using the modern approach of integrating Human Psychology study and modern business marketing and technology.

Web Business Psychologist Nathalie Nahai

E-business and the Fundamentals of Psychology

In the concept of today’s e-business, companies are utilizing the technological platform of social media to amplify their product details and specifications for consumer product knowledge.  In terms of Psychology and consumer behavior, the actual market behavior data are being collected through social media feedback for example and by using the DATA ANALYSIS through the graphical presentations in the computer or what we commonly call in business marketing term, MARKETING DASHBOARD. This technology is either manually driven or (AI) Artificial Intelligently driven using robotics.  With this integration of Psychology behavior analysis and E-business, a fast conceptualization of certain business market demographic can be analyzed by the top level management of the business organization with a possibility of real time assistance to the locale of the (SBU) strategic business unit.  On the contrary this concept is not only adopted by business organization but also political campaigns in the US are using electronic driven data analysis through social media platform to collect and analyze the actual poll of the various demographics with their real time Psychological perceptions towards a certain candidate.  Moreover, social media companies differ with the concept and presentation of their website, such that user will create a unique identity as a social media community.  To exemplify, people using instagram are only interested of posting pictures rather than writing business articles like linkedin. As a final point, other second and third party businesses that are involve in the flow of the supply chain may buy data information from the social media providers like facebook, twitter, linkedin and they like.

Finally, the importance of Psychology and Human Behavior Analysis in any business data information reference for analysis are being organized by multinational level research companies like Nielsen, Kantar, IBM, Ipsos and others.

Ipsos Research Company Limited

Nielsen Research Company Limited

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