Marketing Strategy Formulation in The New Global Business Environment
International markets of today gives a different strategic approach to all business academic analyst. Data maybe crunched using computer mathematical softer to give the accurate data mining, but still analysis in the specific area of the market is necessary to gather the actual market information for market strategy purposes. Thus, three C’s are considered to be an area of market analysis.
1. Customer- is the actual recipient of the product during the process of buying and selling.
2. Corporation- the customers’ market requisites must adhere to the corporation’s overall objective and mission statement.
3. Competition- relatively, market competition performance of the company will relate from the corporate planning strategy and the implementation of the formulated strategic plan.
Moreover, political/legal environment, technological environment, social environment, and economic environment are the overall factors that determines the movement of the three main variables which is the customer, corporation, and competition.
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