Emaar guests can tailor their experience with new apps

Source: Emaar. Emaar introduces tailored apps integrated with the back end to enhance customer experience. 

• Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown and Manzil Downtown Apps tailored on their guest profiles & preferences are now live; Rove Hotels App to go live shortly

• Integrated with backend systems to offer management teams crucial real time data for enhancing guest experience

The Emaar Hospitality Group has launched five native apps in line with its mobile-first approach and its ambition to be an industry leader in using technology to enhance the guest experience. The apps focus on individual hotels under the group as opposed to conventional industry practices, and assure end-to-end digital connectivity with the hotel for guests over their mobile phones. 

The introduction of the new apps is in line with the new Emaar digital strategy of driving enhanced customer experiences, and are part of a series of other digital initiatives being implemented by Emaar Hospitality Group. They draw on the tremendous potential offered by the increased Internet and smartphone penetration in the region. They are also aligned with the aspirations of the region’s 200 million youth population, who form the new generation of travellers and entrepreneurs.

Emaar Hospitality Group selected Go Find It Technologies as its partner in developing the apps. In the first phase of the digital transformation across the Group, apps have been developed for Address Hotels + Resorts, Vida Hotels and Resorts, Rove Hotels, Palace Downtown and Manzil Downtown, taking into consideration the unique guest profiles and preferences of the hotel brands and individual hotels.

Olivier Harnisch, CEO, Emaar Hospitality Group, said: “This is truly historic as we pioneer a new digital trend for the hospitality sector. Now our guests have all the connectivity and convenience they need for a memorable experience at our hotels right at their fingertips.

“The five apps are industry-defining, as they take into consideration the unique customer requirements of our three hotel brands. They will enable our guests to access a host of services on their mobile phones, while also providing us with real time data that will help us deliver value-added services to meet and exceed their expectations.”

The five apps are integrated with the hotels’ reservation systems, offer guests access to city guides, are social media-friendly and push relevant information such as an invitation to join the U By Emaar loyalty programme, special offers, relevant event information and much more.

The content offered within the apps includes professionally-produced city guides highlighting what is happening in and around the city on a daily basis. This regularly-updated information will account for around 30% of the content within each app.

Additionally, individual hotels will create their own content to engage with guests in a meaningful way while making it easier for marketers to highlight relevant events as well as special offers across stays, dining, spa and more. 

Interested?

Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown, and Manzil Downtown Apps on iOS and Android are available for download on the App Store and Google Play; the Rove Hotels App will be available soon.

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