Bayara hits on brilliant digital engagement activity
Bayara, known for its dried fruits, nuts and spices in the Middle East, has organised an iftar (breaking of fast meal during Ramadhan) at The Oberoi, Dubai with a twist - the dishes on the buffet menu were created from recipes crowdsourced from their social media fans.
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| Source: Bayara. Jean-Marc Lourau, CEO of Bayara, congratulated the winners whose dishes were featured at the buffet and also shared the progress that Bayara has made over the last 25 years that they have been in the market. |
The invite-only iftar on June 21, 2017 took place at Nine7One restaurant at The Oberoi, Dubai. Fans and their families graced the iftar along with the management of Bayara and media personalities.
Bayara's Head of Marketing, Sylvain Joyau commented, "As a brand we have always focused on connecting with our fans and giving them the best. Driven by this passion, we came up with the idea of Social Iftar, an online-offline activity that helped us have a more intimate relationship with our customers. The event was a huge success only because of our fans and we would like to thank them for their support and love."
With a legacy of 25 years in the region, Bayara has been able to successfully build on the expertise and heritage of Gyma Food Industries, in manufacturing and distributing fast-moving consumer goods (FMCG) products across the Middle East and North Africa region. Bayara is looking forward to have many more social events for its fans in the near future to make it a brand that is Full of Life.
Bayara's Head of Marketing, Sylvain Joyau commented, "As a brand we have always focused on connecting with our fans and giving them the best. Driven by this passion, we came up with the idea of Social Iftar, an online-offline activity that helped us have a more intimate relationship with our customers. The event was a huge success only because of our fans and we would like to thank them for their support and love."
With a legacy of 25 years in the region, Bayara has been able to successfully build on the expertise and heritage of Gyma Food Industries, in manufacturing and distributing fast-moving consumer goods (FMCG) products across the Middle East and North Africa region. Bayara is looking forward to have many more social events for its fans in the near future to make it a brand that is Full of Life.
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