Mobile communications drives Indonesia's digital time
ComScore has found that mobile apps dominate Indonesia’s digital time. An analysis of mobile audiences in Indonesia states that:
While the top 10 mobile properties all reach more than 13 million visitors in Indonesia, the distribution of minutes is skewed heavily to the top four, which include communication apps (including email and messaging). Facebook leads overall total mobile minutes, thanks largely to its Facebook, WhatsApp Messenger and Instagram apps. In fact, on a per-user basis, messaging and social apps far outpace others within the top 10 (by reach) in terms of average minutes.
Video and photography have benefitted from increasing mobile speeds, larger screens and better cameras on mobile devices, with Instagram and YouTube both driving high numbers of minutes for their users.
The company recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.
Interested?
Download the presentation from comScore: Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia.
- Mobile devices account for 91% of all digital minutes in Indonesia.
- Mobile’s dominant share of time is driven primarily by apps, which account for 90% of all mobile minutes, and 82% of digital minutes as a whole.
- The 35+ age group is the most reliant on desktop, with 12% using it as their only device, and 20% in combination with mobile platforms.
- Two-thirds of users aged 35+ use only smartphone and tablets to access digital content.
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| Source: comScore. Mobile devices account for 91% of all digital minutes in Indonesia. |
While the top 10 mobile properties all reach more than 13 million visitors in Indonesia, the distribution of minutes is skewed heavily to the top four, which include communication apps (including email and messaging). Facebook leads overall total mobile minutes, thanks largely to its Facebook, WhatsApp Messenger and Instagram apps. In fact, on a per-user basis, messaging and social apps far outpace others within the top 10 (by reach) in terms of average minutes.
Video and photography have benefitted from increasing mobile speeds, larger screens and better cameras on mobile devices, with Instagram and YouTube both driving high numbers of minutes for their users.
The company recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.
Interested?
Download the presentation from comScore: Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia.
posted from Bloggeroid
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