Why The Market Keeps Going Up And What Would Bring It Down

Big, fast-growing companies have led the recent rally, and that should continue—but when it ends, get out fast.


By Justin Lahart
The Wall Street Journal
September 12, 2017

The stock market just won’t go down, despite geopolitical concerns, stretched valuations and an unpredictable president. Understanding why shares keep rising is one way to gauge how long the rally will last and what happens next.

The good news is there is a logic to the market’s behavior, and that at the moment, nothing seems likely to alter its course. The bad news is things can turn quickly, and when they do, the decline could be severe.

The big winners so far this year have been huge, fast-growing companies such as Amazon.com , Facebook , Apple and Google parent Alphabet . So while the S&P 500 has risen 11% so far this year, the S&P 500 Growth Index, which is concentrated in companies with strong earnings and revenue growth, has risen 17%. In contrast, the S&P 500 Value Index—which focuses on stocks with lower price-earnings, price-to-sales and price-to-book ratios—is up just 4%.

The 10 biggest stocks in the growth index have increased 26% this year, according to FactSet, adding about $900 billion to the S&P 500’s market capitalization, which stands at about $23 trillion.

The gains for these stocks make sense for two reasons. First, investors tend to favor fast-growing companies in the latter stages of an economic expansion, which is where the U.S. economy is right now after eight years of growth. That is because it is harder to generate growth late in the cycle after the easy gains have been made, putting a premium on companies that still exhibit strong profit gains.

Second, many of the big companies leading the rally do a large portion of their business abroad, where many countries are experiencing economic upswings. Microsoft and Facebook, for example, both draw roughly half their sales from outside of the U.S. An added boost is the weaker dollar, which boosts the value of profits earned overseas.

For now, nothing seems likely to disturb this rosy scenario, which makes the gains self-reinforcing. Investors who want to beat the market need to plow cash into the shares of large-cap growth stocks. Passive investors who simply track the index are seduced by the market’s healthy gains and low volatility, and they boost their investments, pulling the whole market higher. Those who chase performance will buy growth-oriented funds, which further drive these trends.

The love affair investors are having with big growth stocks could eventually set them up for big losses. Stocks of large, fast-growing companies have performed poorly when the economy starts to falter and the growth that investors were paying up for disappears. That was how the growth-stock driven rally of the late 1990s ended. In the six months that preceded the recession that began in March 2001, the S&P Growth Index fell by third—and then fell by another third before hitting bottom in mid-2002. It was a repeat of patterns seen in the 1960s.

What could cause the turn? A run of weak data or any event that makes investors question the U.S. economy’s staying power. And if signs build up that an actual recession looms? History says it pays to get out fast.


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