Shifting Strategic Gears; From Traditional Marketing Theory to Digital Marketing Strategy

Strategic marketing differ in product, place, price, & procurement as to the modern marketing strategy and planning almost all theoretical strategies based from past market research are now revised since the evolution of internet marketing.  Logistical and customs barriers today for example are bypassing some traditional protocols were by real time logistical communication are enhancing the dream of international business and globalization.

One interesting part of marketing that I’m always amused in browsing my internet screen today is in the field of PR and advertising. Fundamental strategy like website banners and pop-ups are helping the given companies to crisscross the online advertising by maximizing all the web traffic and searches.

In the modern B2B business setup computerization is further used in the ERP system for CRM traditional theoretical marketing strategies.  The above diagram portrays the B2B conglomerate flow of marketing system routine.  Though the system is being used decades ago, the enhancement and modernization of computer business must relatively relate from the traditional system to lessen the product usage complexities. 

As to the business and marketing computer programmers, creating the online marketing strategies must always relate to the usual practice of business, meaning that programming the computer system for marketing usage must be a user friendly platform for both the consumer and the company’s personnel for smooth supply chain and marketing operation.

Thus, business marketing practitioners today must have the knowledge to the modern evolution of internet marketing.  Though the strategies are old but as modern marketers we need to relate the importance of the past theories towards the era of digital marketing information system.

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