Dockers Company “Likes” my Facebook Profile; Are they going SBU via blogging in terms of Marketing?

Just recently this week Dockers company makers of khakhi pants line is surprising my facebook account by liking my profile picture.  Though I “tag” them for my post few days ago, but to expect the company PR department to like my profile is beyond my expectation.  I believe the company marketing and PR department are starting to make use of the online PR and Media marketing highway.  

Through social media and blogging they can have more unique segments and SBU for new market ventures.  As to my line they can actually open the Dockers for University or Dockers for Teachers line or segment.  Referring to the strategic marketing concept of 3 C’s, 1. Clear market definition 2. Good match between corporate strengths and the needs of the market. 3. Superior performance relative to the competition.  The company can have a new match of market from university teachers and students were people in the university will always use formal and semi-formal attire for everyday schooling.  More Dockers PR in schools and University activities and programs must be considered by the company to open a wider and new market segment.

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