The Future of Customize Consumer Products
Most of the famous consumer products today in the market are offered with the free will of the customer to design the features of the product. Why does marketers are playing the minds of the consumer in terms of allowing the buyer to decide which unique design they can install in their product bought in the company.
The power of giving a person to choose their product preference allows a person to exercise his or her uniqueness in designing and how to use the product in a stylish way. Companies on the other hand are observing vividly on the consumer behavior towards their products offered to the market. Companies with high concern in their R&D are taking advantage in this kind of marketing strategy allowing new input of market data information for future marketing plans and strategy. Do you think mass production will eventually vanish in the world of marketing theories and strategic management? Given, that consumers today are so innovative and artistic in using the standard designs of the offered products in the market?
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