Marketing Strategy Formulation in The New Global Business Environment

International markets of today gives a different strategic approach to all business academic analyst.  Data maybe crunched using …

Finding the Right Secondary data for Academic Business Research; Application to SBU’s

Gathering the secondary data for academic business research requires a thorough investigation of the journal as to how necessary …

Strategy Selection in Marketing (planning and strategy); A research based planning and strategy

Higher marketing evaluation and actual application of the theories being studied as to the given SBU (Strategic Business Units) a…

Strategic Marketing Approach for Corporate Appraisal (PAL Perspective)

The common corporate challenge today relates to the changing environment of the world market.  Indeed, corporate appraisal become…