Finding the Right Secondary data for Academic Business Research; Application to SBU’s

Gathering the secondary data for academic business research requires a thorough investigation of the journal as to how necessary and relevant the theories and data’s to the given study.  The advantage of secondary data as to some researchers experience is the convenience to acquire from the journal readings.  Secondary data collections has also disadvantages that will affect the main thesis of the research.  One is the problem of fit were in the exact purpose of the project thesis are not exactly the same from the secondary data being collected.  One of the reasons that secondary data are not exactly fitted with the project thesis is the reason that the scope of the study may be different in area of responsibility.  

Every scope being tested has different perspective of the thesis topic given and simultaneously its output.  Related studies may not fit exactly on what you are trying to prove in research concept but comparing the related areas of the studies will eliminate the contrasting part.  Second is the accuracy of the data gathered, though the secondary data chosen are similar in their abstract and conceptual idea still the purpose of the journal or objective are different in definition.   In terms of marketing and strategic evaluation of SBU’s in higher marketing research, Using secondary data will only give a supporting detail of the said study but primary and recent survey are gathered to achieve the most the current market situation and the organization’s performance.  Some well financed business organizations are using the automated marketing dashboards to monitor the real time data and analysis to address the actual and present marketing problem. 

Further studies implies the usefulness of secondary data to the cross impact analysis in strategic marketing.  Historical data both statistical and qualitative knowledge are useful to any present market studies.  The problem of business researchers in relation to strategic marketing is to how the knowledge output is applicable to the right timing of the business problem and the strategy at hand.  Many business scholars and researchers are creating business marketing methods to address the actual business problem with the right strategic marketing solutions from the secondary reference and primary as well. 

Secondary Data:  Literature Review Explained

#businessresearch #thesiswriting

Share this post